Farmer Dan’s (“we”, “us”, or “our”) is a family-owned business based in White Pigeon, Michigan, specializing in high-quality honey and meat snack products. We supply retailers, wholesalers, distributors, private-label clients, and individual customers across North America. Tradition you can taste, quality you can trust — from our family to yours.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with us — including through our website, phone calls, emails, text messages, in-person meetings, or any other business dealings. We are committed to protecting your privacy while delivering consistent, safe, and high-quality food products.

By providing us with your information or interacting with us in any capacity, you acknowledge the practices described in this Policy. If you do not agree, please limit your interactions with us accordingly.

1. Information We Collect

We collect personal information necessary to provide our products and services, fulfill orders, ensure food safety compliance, and maintain strong customer relationships. Categories include:

• Contact Information: Name, billing/shipping address, email address, phone number, and company name (for business clients).
• Order and Transaction Information: Products purchased, quantities, pricing, payment information (processed securely via third-party providers), order history, and delivery preferences.
• Communication Records: Records of phone calls, voicemail messages, text/SMS messages, emails, letters, or online inquiries — including date, time, content summaries, and responses.
• Business Account Information: For retailers, wholesalers, or private-label partners: business details, tax ID, credit application data, and supply preferences.
• Technical and Usage Information: If you visit our website, we may collect IP addresses, browser type, device information, cookies, and analytics data for site functionality and improvement.
• Other Information: Any details you voluntarily provide, such as dietary preferences, product feedback, or requests for custom packaging.

We do not intentionally collect sensitive personal information (e.g., health data beyond basic dietary notes) unless you voluntarily provide it in the context of product suitability.

2. How We Collect Your Information

• Directly from You: When you place orders, contact us for inquiries, submit a form on our website, or engage in business discussions.
• From Website Forms: Our contact form collects your name, email, phone number, address, and message. By providing your phone number on this form, you acknowledge that Farmer Dan’s may contact you via SMS. SMS communication is not required for form submission, and you may opt out at any time by replying STOP.
• From In-Person or Field Interactions: When our sales representatives collect your contact information at trade shows, sales calls, or other in-person events, they may note your preference for future communication, including by text message. You may opt out of SMS at any time by replying STOP to any message or by contacting us directly.
• From Communications: Phone calls, voicemail, SMS/text messages, emails, or written correspondence logged for order accuracy and compliance.
• Automatically: Through website cookies or analytics tools for improving user experience.
• From Third Parties: From payment processors, shipping carriers, or business partners, only as necessary.

3. SMS and Text Messaging

Farmer Dan’s may send SMS/text messages to customers and business contacts for purposes including order updates, product information, promotional offers, and general business communication. Message and data rates may apply. Message frequency varies.

Opt-Out: You may opt out of SMS messages at any time by replying STOP to any message we send. You will receive a single confirmation and no further texts.

Help: Reply HELP to any message for assistance, or contact us at sales@farmerdan.us or (269) 464-0454.

Opting out of SMS does not affect our ability to contact you by phone or email for order-related matters. We honor all TCPA and Do Not Call requirements.

Website Form: By providing your phone number through the contact form on our website, you acknowledge that Farmer Dan’s may use that number to communicate with you, including by text message. You are not required to consent to SMS to submit the form.

Field and Trade Show Collection: When a Farmer Dan’s representative collects your contact information in person, they will advise that your number may be used for future follow-up, including by text message. You retain the right to opt out at any time.

We do not sell, share, or transfer your phone number or SMS consent to any third party for their own marketing purposes.

4. How We Use Your Information

We use your personal information for legitimate business purposes, including:

• Processing and fulfilling orders for our honey and meat snack products, including bulk, white-label, and consumer packaging.
• Communicating with you about orders, shipments, product availability, recalls, or quality updates via phone, email, text, or mail.
• Responding to inquiries, confirming details from voicemail or calls, and resolving issues related to product consistency, safety, or satisfaction.
• Improving our products and services.
• Managing business relationships with retailers, wholesalers, distributors, and private-label clients.
• Complying with legal obligations, including food safety regulations, tax laws, SQF certification requirements, and applicable record-keeping requirements.
• Preventing fraud, ensuring payment security, and protecting our operations.
• Marketing and promotions (only with your consent where required): sending updates about new products, seasonal offers, or private-label opportunities via email, phone, or text. You can opt out at any time by replying STOP to texts, clicking unsubscribe in emails, or contacting us directly.
• Internal analytics and business planning to maintain scalable production and dependable supply.

5. How We Share Your Information

We share personal information only as necessary and with appropriate safeguards:

• Service Providers: With trusted third parties who assist us — such as payment processors, shipping companies, IT/support services, and food safety auditors — who are contractually obligated to protect your data.
• Business Partners: With retailers, distributors, or private-label clients when fulfilling wholesale or white-label orders, limited to necessary contact and order details.
• Legal Compliance: When required by law, court order, or government request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: For any other purposes you explicitly approve.

We do not sell your personal information to third parties for their independent marketing purposes. We do not share phone message content or SMS data beyond what is needed for order fulfillment or legal compliance.

6. Food Safety and Certification Compliance

Farmer Dan’s holds Safe Quality Food (SQF) Certification and Kosher Certification. As part of maintaining these certifications, we are required to retain certain operational, supplier, and ingredient records. Some customer and supplier data may be included in these records. All such data is handled with the same privacy protections described in this Policy and is used solely to fulfill our certification and food safety obligations.

7. Data Security

We take reasonable and appropriate measures to protect your personal information, consistent with Michigan law and industry standards for food manufacturers. These include:

• Secure storage systems and encryption for sensitive data (e.g., payment details).
• Access controls limiting employee access to necessary information only.
• Regular security assessments and staff training on data protection.
• Secure handling of phone recordings, SMS records, and communication notes stored in protected systems with limited access.

While we strive for strong security, no system is infallible. In the event of a data breach, we will notify affected individuals and relevant authorities as required by Michigan and federal law.

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Policy, to comply with legal and certification obligations (e.g., tax, food safety, SQF, or contract records), or to resolve disputes.

Phone messages and communication records are typically retained for 1–3 years before secure deletion, or longer if tied to an active order or legal matter. Contact and order data may be kept longer for repeat business or compliance purposes.

9. Your Rights and Choices

You have the following rights regarding your personal information:

• Access and Correction: Request a copy of the data we hold about you or ask us to correct inaccuracies.
• Deletion: Request deletion of your data, subject to legal or certification obligations (e.g., we may need to retain order records for food safety or SQF compliance).
• SMS Opt-Out: Reply STOP to any text message we send at any time. Reply HELP for assistance.
• Marketing Opt-Out: Unsubscribe from email marketing by clicking the unsubscribe link, or contact us directly to request removal from call or text lists.
• Do Not Sell: We do not sell your data. You may object to any sharing for marketing purposes.

To exercise any of these rights, contact us at the information below. We will respond within 30–45 days. Michigan residents may have additional rights under applicable consumer protection laws.

10. Children’s Privacy

Our products and services are not directed at children under 13. We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will delete it promptly.

11. International Transfers

As we serve customers across North America, your data may be processed in the United States, including Michigan. If you are located outside the U.S., you consent to the transfer and processing of your information in the U.S., which may have different data protection standards than your home country.

12. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. The effective date at the top will indicate when changes were made. Continued interaction with us after changes constitutes acceptance of the updated Policy. We encourage you to review it periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, your data, or how we handle communications, please contact us:

Farmer Dan’s

67314 M-40, White Pigeon, Michigan 49099

Phone: (269) 464-0454

Email: sales@farmerdan.us

We aim to respond to all inquiries promptly and respectfully. Thank you for trusting Farmer Dan’s — from our family to yours.